Canada’s Top 40 Under 40 Honoree
2020
Co-Founder & CEO
Smash + Tess
Ashley was an educator for a decade before cofounding Smash + Tess with her mother in 2016. The idea for S+T rose out of Ashley’s recognition of an unfilled niche in fashion – the loungewear market. Deciding to fill that void with affordable, stylish, comfortable loungewear, she attended the summer fashion program at Conde Nast in London, UK. Bootstrapping her idea to life, S+T has grown from 2 employees into a team of 23 in just 4 years. In 2019, S+T achieved 100% YOY growth, surpassing $10 million in sales. Ashley oversees everything from designing to financial planning to dreaming up fun and creative marketing campaigns. She is passionate about creating clothing that celebrates femininity, strength, style, and comfort in women of all shapes and sizes. She is committed to giving back, and S+T has spearheaded several charitable endeavours, raising tens of thousands for dollars. Ashley recently published her first children’s book, Frankie and the Magical Romper. She was named a 2019 Top Forty Under 40 by Business in Vancouver, and the CANIE BC Region chose her as their 2020 Entrepreneur of the Year. She is also a celebrated presenter, touring North America to speak.
Please note: Company names and biographical information here may reflect the role and activity held at the time of receiving the award.
